If you read my last post, and from the looks of it, no one did - I recently assigned my sports marketing classes a project where they needed to come up with the name of a Class A Chicago Cubs affiliate that was coming to our area. They needed to procure a sponsor for the stadium, name the team, create a logo and promote a press conference where they would reveal the aforementioned tasks.
Now that we are at the end of our unit they are building upon that base with the rest of their project. At this point, they have to:
1. Design home and away uniforms, as well as a cap
2. Create an Opening Day promotion for both adults and children. They need corporate sponsors for both promotions.
3. Create a local 30 second television commercial, design a billboard and choose four locations to put them around the city, and create a social media campaign as well.
4. Finally, thanks to Benjamin Hill at Ben's Biz Blog, they are creating a unique food item to sell at the stadium. It must be indigenous to the area, not already created/sold at another establishment, and be unique enough to draw fans on it's own accord. It can be a contest or just a grandiose item. The students will then build these food items in the FACS kitchen next week.
I'm pretty excited to see what I get. There were a couple of groups where I had to strongly suggest they go back and reconsider their team names and logos (I have a lot of comedians as students). Once the project is finished I will post results here.
